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We work with leaders to become more poised and polished, identify their own authentic style, honor their talents, and attain a sense of confidence and success. With your organization as the backdrop, we'll work to monetize their expertise with brands that are strategic, meaningful, and memorable.

Colleagues Working Together

By building a strong, inclusive, and diverse company culture, you can create a positive, engaging environment that attracts top talent, drives employee performance, and enhances your brand reputation.

It requires a consistent, intentional effort to define, communicate, and reinforce the behaviors, practices, and values that align with your organization's goals. Your culture must be authentic, relevant, and meaningful to your employees and customers to be effective.

 

Far too many companies invest in the attraction and acquisition of diverse talent, without putting their resources and efforts into the suitable types of engagement and retention initiatives designed to develop, advance, and promote those employees.

Our clients come from finance, tech, professional services, marketing, and the talent acquisition industry. They can be individuals who want to take charge of their professional development or companies who want to train their teams. ​We know how you feel, and we've got your back.

Companies come to us when faced with pressing challenges.


Perhaps a few years ago, your organization began investing sincerely and heavily in diversity, equity, and inclusion initiatives. You had some quick wins in onboarding diverse talent, and it seemed the tide was turning in your organization. You've kept up with the aggressive recruitment and retention efforts that worked before, but you're starting to experience your first wave of turnover from these recently-hired cohorts, and you're wondering what more can be done to enhance employee engagement and improve employee loyalty.

BREAKING NEWS

Trending current events that expose institutional inequities can have an indirect but negative impact on your company's reputation or expose weaknesses in your brand image if your workplace culture isn't in order. With the right support, your company can show that it is taking steps to address any issues related to diversity, equity, and inclusion, and that it is committed to creating a more inclusive and welcoming environment for all of its employees.

MASS HIRING

When preparing for mass hiring in order to attract a diverse pool of candidates, you want to show that your company values diversity and inclusivity. By valuing and promoting diversity and inclusivity, your company can foster a more positive and collaborative work environment that can ultimately lead to better business results. This hiring preparation leads to increased creativity and innovation, as well as improved decision-making and problem-solving.

INVESTOR PREP

A commitment to diversity and inclusion has become increasingly important to investors and stakeholders. Inclusivity and diversity can be seen as a sign of a healthy and well-functioning company. Investors and potential acquirers may be more likely to invest in or acquire a company that demonstrates a commitment to inclusivity and diversity. A diverse and inclusive leadership team and brand can help your company appeal to a wider range of customers and stakeholders.

ESG AND CSR REVIEW

When evaluating environmental, social, and governance (ESG) strategies or meeting regulatory requirements, some companies work to build diverse boards and leadership teams. Making inclusion a foremost goal within corporate social responsibility (CSR) objectives helps to create a positive brand image, an enhanced reputation, and develop effective business relationships. Implementing a well-developed program can create and maintain positive and engaging relationships.

75%

increase in C-Suite leadership overseeing corporate social responsibility initiatives

Creating a culture of inclusivity can lead to success for your company.

 

By fostering a culture where all voices are heard, and all perspectives are valued, your company can tap into a broader range of ideas and experiences, which can drive innovation and better serve customers.  Forbes recently cited Boston College Center for Corporate Citizenship Research, showing that C-Suite leadership overseeing CSR initiatives has spiked nearly 75% since five years ago.
 
A company can meet these requirements by having a diverse and inclusive leadership team and brand. Diverse and inclusive leadership can help a company better understand and manage risks, as it can bring different perspectives and approaches to problem-solving. Creating a respectful and inclusive environment improves your company by increasing employee engagement and productivity.

There's no time like now. Let's take the next step together.

MORE THAN COMMON
Led by Tiffany Mack, a business professional with nearly two decades of experience successfully climbing the corporate ladder, leading recording-breaking marketing, communication, business development, and branding campaigns for small start-ups and publicly traded companies, Common is poised to help you accomplish your business objectives with a profitable and impactful professional presence!

© 2023 by THE MARK SEVEN, LLC

PROFESSIONAL DEVELOPMENT, CAREER ADVANCEMENT, AND PERSONAL BRANDING CONTENT BY COMMON IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-NODERIVATIVES 4.0 INTERNATIONAL LICENSE.

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