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BENCHMARKING

Set Goals.
Measure Success.

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MAXIMIZING YOUR IMPACT


Whether you’ve scoped out the market and realized the need for a change or discovered a lack of inclusive representation, it’s time to help your organization become more diverse, equitable, and inclusive. With well-defined goals, you can propel impactful change within your company, cultivating higher levels of trust, engagement, and performance.

 

We'll explore your company's values and organizational objectives for growth, including motivators, pain points, and growth areas, to set benchmarks for goals to be measured and achieved. 

Multiracial Colleagues

70%

likelihood for companies to report
ca
pturing a new market

Diversity and inclusion help to create a positive brand image, helping to build an enhanced reputation and develop effective business relationships.

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​A report by Harvard Business Review firms with “two-dimensional” diversity are 45% likelier to report a growth in market share over the previous year and 70% likelier to report that the firm captured a new market.

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Successful goals are actionable, measurable, and transparent. We ensure quantifiable progress can be taken with visibility across the organization. 

Diversity roadmaps and action plans that
drive genuine culture change.


Increasingly, businesses are recognizing the legal, moral, and financial benefits of adopting an inclusive leadership agenda. Inclusion is not just a problem to be solved but a solution that can address many common operational challenges, including improving staff engagement, loyalty, innovation, and enhancing customer service. We have extensive expertise in evaluating organizations' leadership strategies and providing recommendations for practical action. Our goal is to help businesses harness the power of inclusion to drive positive outcomes.

EMPLOYEE PERSPECTIVES

Creating an open and collaborative environment for discussing inclusion in the workplace can be challenging, but it's important to encourage employees to push past any discomfort and have these important conversations. This requires intentional planning and structure to ensure that all voices are heard, particularly when working with a remote or hybrid workforce. By fostering a culture of openness and inclusivity, organizations can create a more supportive and equitable environment for all.

GOAL-SETTING FRAMEWORK

Once you have identified your inclusion goals, the next step is to choose a goal-setting framework that will help you track and report on your progress, and can provide a structured process for keeping everyone focused and aligned while building trust through transparency. This is particularly important when working with a remote or hybrid workforce to ensure your efforts are well-organized and that everyone is working toward the same progress and objectives. 

INDUSTRY BENCHMARKS

Based on our internal analysis and discussions with employees, it's cruicial to create inclusion goals to address gaps or areas of opportunity in your company. Your goals should be specific, measurable, and undertaken by individual leaders to ensure progress. You can also use inclusion benchmarks derived from third-party sources, which provide a helpful reference point and help you gauge your progress relative to other organizations in your sector. This way, you can make meaningful progress in advancing diversity, equity, and inclusion within your organization.

LEADERSHIP PROGRAMS

It's essential to create an action plan to achieve your goals, including the individuals responsible for each action, the specific actions to be taken, the timeline for completion, and a plan for communication. Implementing a leadership development program can be a key component of your action plan, as it can provide the skills and knowledge necessary for leaders to effectively promote inclusion within the organization, alongside numerous other benefits, such as improving employee engagement and retention, fostering a culture of continuous learning, and enhancing overall organizational performance.

YOU CAN
ACHIEVE THAT
Coworkers

According to a Forbes Insights Survey, 60% of companies use metrics to measure the success of their diversity and inclusion efforts. As such, you need to have a quantifiable way of assessing your DEI goals. There are various DEI metrics you can choose to track, depending on what areas of diversity, equity, and inclusion you’re addressing.

We help you uncover what’s holding your leaders back and work with them closely to drive their reputation, influence, and presence in the business world.

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MORE THAN COMMON
Led by Tiffany Mack, a business professional with nearly two decades of experience successfully climbing the corporate ladder, leading recording-breaking marketing, communication, business development, and branding campaigns for small start-ups and publicly traded companies, Common is poised to help you accomplish your business objectives with a profitable and impactful professional presence!

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PROFESSIONAL DEVELOPMENT, CAREER ADVANCEMENT, AND PERSONAL BRANDING CONTENT BY COMMON IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-NODERIVATIVES 4.0 INTERNATIONAL LICENSE.

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